The Celebration Association and the Chamber of Commerce have joined efforts to promote Celebration 2011. Officials of both groups indicate a concentrated effort will be made to promote two primary initiatives. First, businesses will be encouraged to promote the Celebration-2011 with signage of all types.  Secondly, decorations such as bunting, flags and ribbons will mark the start of the 73rd Annual Tennessee Walking Horse National Celebration in businesses and homes throughout the area. 

Harold Segroves, long-time business leader and Celebration Association member will chair a committee with other Association members that provide leadership in the area of decorative appointments for businesses.  Walt Wood, CEO of the Shelbyville-Bedford County Chamber of Commerce, along with a group of Chamber Ambassadors will promote signage at all available businesses.  Mr. Segroves said, “It is important for us to welcome our visitors to the Celebration as well as re-introduce to our community the Celebration and encourage them to join the excitement.”  Mr. Wood indicated “the financial contribution of local horse farms, horse owners and horse show fans is overwhelming.  The 2010 Celebration was great and 2011 promises to be even better, but we need the community not only to welcome our visitors but participate in the Celebration.”  Local businesses will be made aware of the promotion opportunities as they are developed and introduced to Shelbyville and Bedford County.

The Tennessee Walking Horse National Celebration takes place each year during the 11-days and nights prior to Labor Day.  It is the premier event for the Tennessee Walking Horse, during which the breed’s World Grand Champion Tennessee Walking Horse and some 33 other World Grand Champions are crowned.  It is a festival event, encompassing exciting classes in competition where more than $750,000 in prizes and awards are given.  Other activities include a barn decorating contest, a trade fair and a dog show.  The 73rd Annual Tennessee Walking Horse National Celebration is scheduled August 24 – September 3.  For more information, visit www.twhnc.com.